我做了哪些努力才有今天 (九)

One of the big challenges about teaching and writing about entrepreneurship is there isn’t a real formula, the next Mark Zuckerberg will not be starting a social networking company, the next Larry Page will not be starting a search engine, the next Bill Gates will not be starting an operating system. So if you copy these people, you're in some sense not learning from them. In science, it always starts from number 2, starts with experiments you can repeat, things you can do over and over again, but there's something about business, where the history of technology, when everything important is singular, the free moment happen only once, every discovery happen only once in history. So there's no scientific formula for describing how to build a great company, or how to invest the next thing. So one of the challenges is that there's no formula, no science of entrepreneurship, how can one say it all, we got something new or something different, this is the big challenge of teaching or writing about this topic.

這一次去日本，走的是親子行，提供給適合的人參考。早在半年前我就用匯豐銀行信用卡紅利換得了兩張日航機票，班機是早上8:40，航空城旁的停車場一天一百元，不用留鑰匙，第二航廈樓上的漢堡王排隊越來越長、櫃台人員動作越來越慢，可以帶走，帶漢堡可以進海關和安檢都沒問題、帶飲料就不行。登機前有個兒童遊樂區，旁邊有個玩具店，買了一本拼圖書給Mia，還沒出國荷包就打開了。

Robert (Bob) Glazer 是連續創業家，現職為國際廣告行銷公司 Acceler

行銷方式五花八門、千奇百怪，不按牌理出牌是家常便飯。我曾經寫過一篇「什麼是反直覺行銷？該怎麼用？

多數業者都有網站，比較認真的會產出網站內容，還會做些部落格行銷，比較不認真的，可能就在 Face

這篇超好寫，就把我 RSS 清單的一部分攤出來而已... 1. 蔡瀾和倪匡 https