如何當顧問，及為何我不再當顧問

當你的作品越來越多，看的人越來越多，不免會觸及到網路上的酸民，對你的作品或人品頭論足，挑三揀四，

你可知道： 擁有高人際智商者，年所得平均比人際智商一般的人高出87 萬台幣； 90% 的

好的開始是成功的一半，有力的開場可以讓讀者有興趣的繼續看下去。我本來標題是「10 種文章的開頭」

One of the big challenges about teaching and writing about entrepreneurship is there isn’t a real formula, the next Mark Zuckerberg will not be starting a social networking company, the next Larry Page will not be starting a search engine, the next Bill Gates will not be starting an operating system. So if you copy these people, you're in some sense not learning from them. In science, it always starts from number 2, starts with experiments you can repeat, things you can do over and over again, but there's something about business, where the history of technology, when everything important is singular, the free moment happen only once, every discovery happen only once in history. So there's no scientific formula for describing how to build a great company, or how to invest the next thing. So one of the challenges is that there's no formula, no science of entrepreneurship, how can one say it all, we got something new or something different, this is the big challenge of teaching or writing about this topic.

廠商要做部落格行銷的目的不外乎是品牌曝光、官網流量、最終銷售，年前我接了一個案子，客戶是一家旅行箱製造商「iKON」，可讓顧客自行設計打造個人化旅行箱/背包，曾幫Samsonite等國際品牌代工，品質保證不容置疑。在這個人手一支iphone、ipad的年代，有i就先贏了一半，加上iKON發音等於icon，也就是個人象徵、標誌等意思(類似symbol)，簡單、好記、好念、易傳播、高產品關聯性，第二步也走的正確，在產品佳、品牌好的前提下，第三步的行銷就變得容易許多。我幫廠商挑選了20位優秀的部落客，19位已經繳出漂亮的成績，只剩下最後一位，就是你目前正在看的這位。

我其實很愛寫政治文章的，對我來說只是一吐心中不快，然後流量又高，缺點是會引來很多酸民，但換得的是