書評《The Certainty Illusion》

你在巷內開了一間餐廳，沒多少路人會意外的闖進來，那你要怎麼做行銷，你有自信你的東西很好吃，吃過的

One of the big challenges about teaching and writing about entrepreneurship is there isn’t a real formula, the next Mark Zuckerberg will not be starting a social networking company, the next Larry Page will not be starting a search engine, the next Bill Gates will not be starting an operating system. So if you copy these people, you're in some sense not learning from them. In science, it always starts from number 2, starts with experiments you can repeat, things you can do over and over again, but there's something about business, where the history of technology, when everything important is singular, the free moment happen only once, every discovery happen only once in history. So there's no scientific formula for describing how to build a great company, or how to invest the next thing. So one of the challenges is that there's no formula, no science of entrepreneurship, how can one say it all, we got something new or something different, this is the big challenge of teaching or writing about this topic.

說到投資，很多人喜歡投資房地產，買很多小套房出租，當個快樂的包租公。只要房子的地段不要太差，房價

兩年前我曾在 FB 上貼出我對「跨界」的十個領悟(連結)，本篇來深入探討各點，希望幫助大家勇敢，

今天要介紹這個人獨樹一格，他在做的事很少人在做，至少在台灣我

大驚喜！這家 Hotel Mystays Aomori 早餐有夠好吃的啦！